Writing

Harvard University + INSEAD just ran the first controlled experiment on whether AI training actually grows your business. They put 515 start...

7 years ago, I published my most popular article so far: How to set your Personal OKRs & stick to them (+ examples and template) It’s been viewed over...

Get the Product Launch Doc template here. Enter your email below to get the full system prompt. I’ll only email you about future videos and posts, and...

After leaving ElevenLabs a few weeks ago, I’ve had loads of people asking me what I’ve been up to and what’s next. Fractional Growth Work At both Enco...

I was recently asked about which advancements in AI Audio excited me the most during the Tech.eu London 2025 conference last month. We all get excited...

It’s crazy to think I only joined ElevenLabs 77 days ago. Before DeepSeek broke the internet. Before MCPs, and Claude 3.7 Sonnet, and GPT 4.5, and Dee...

We launched the world’s most accurate AI transcription model 2 days ago… but can it handle Rap God by Eminem? 🔥 Rap God entered the 2015 Guinness Boo...

I’ve had so many messages over the last few days asking how I navigated the transition from startup CEO to leaving the company I created and finding a...

This post is split in two: If you’re here for the tactics, click here to jump down. Otherwise, keep reading… I remember signing up for my first marath...

Encore has been my home for the last ten years. A third of my life. It’s utterly surreal to be writing a letter about moving on from the company I sta...

Of all the places I expected to find spiritual Insight, Parkrun was not one of them. I’m fascinated by the psychology and neurochemistry of endurance...

I’ve been on Strava since 2013 and was reflecting on why I love it during a run recently. I landed on one key differentiator… Every other platform is...

I’m pleased to announce that Encore has been acquired by Mixcloud. Mixcloud is the global platform for DJs, music producers, and radio communities, an...

“We’re misunderstanding burnout. Instead of signaling lethargy, maybe sometimes burnout signals a desire for more life, not less.” (Bustle) After lead...

Chip time: 3:08:27 “Avoid and reduce stress in the week leading up to your race.” – textbook marathon advice 📚 Brighton 🏖 was hillier, windier...

I honestly had no idea Encore had been engraved in the William Gates Computer Lab Hall of Fame until I saw this photo posted to LinkedIn yesterday! On...

We integrated GPT-4 into our Customer Support flows in January, and the results have been astonishing. I honestly didn’t believe these stats were true...

I first got into triathlon in 2019. And when I say I “got into triathlon”, what I really mean is: I fell down a rabbit hole and became completely obse...

We recently booked gig number 40,000 at Encore! How have we done it? 4 strategies for marketplace founders 🛠️ Automate everything: your team will tha...

Over the last ten years, I’ve experimented with a myriad of approaches to maximising my focus while working, writing, or creating music. My hunt for t...

How do you even begin to describe one of the most incredible days of your life? To understand why this race meant so much to me, we need to go back to...

This weekend I ran Paris Marathon, my fifth attempt at the marathon distance (if you include the Ironman) and my third marathon race. Overall, it was...

3 years ago I was inactive and generally unhappy. I wasn’t looking after my body, and I wasn’t really enjoying running at all. Photo on the left was t...

In May 2021, I decided to climb Swains Lane 53 times in order to complete the elevation of Fuji in a day. A lot of friends came out to support, with J...

Answering a question that I get asked a LOT. An Ironman involves: 🏊 Swimming 3.6km🚴 Cycling 180km🏃 Running 42km (a marathon)  and takes anywhe...

My first marathon was a humbling experience. One of the greatest and the worst runs of my life. Flying until 25km and on track for 3h6, then got a mas...

I published this guide to Personal OKRs back in 2018, and it resonated with a lot of people: How to Set your Personal OKRs and stick to them It’s sinc...

I recently came across a Tweet by a journalist asking for productivity hacks from entrepreneurs, which resonated with me. I wrote them a short list of...

A nostalgic post I wrote back in 2017 on Medium: https://medium.com/@jamsusmaximus/celebrating-encores-3rd-birthday-80237847117b

Tomorrow, if everything goes to plan, we will welcome our 10,000th musician to Encore, and for that reason, I cannot sleep. It’s hard to believe how f...

Almost exactly a year ago, I joined Entrepreneur First with three intentions: The last year has been exhilarating, euphoric, and anything bu...