Cohort 1: 60 people enrolledSelf-paced access available now

Agentic Growth Accelerator

Learn to build AI agents for any problem in your business. 60 founders and operators are going through the live cohort right now. Get the same curriculum, recordings, prompts, and frameworks at your own pace.

  • Build 4 working AI agents across Strategy, GTM (Go-To-Market), Team Comms, and Rapid Prototyping
  • Works with Claude, ChatGPT, Gemini, and your existing tools
  • 16+ hours of recorded live sessions with step-by-step build guides
  • Lifetime access to all materials, prompts, and agent blueprints
Cohort 1 is live now, 60 people building agents this month
James McAulay

Taught by James McAulay

ElevenLabsEncore
Entrepreneurs FirstUniversity of Cambridge

James has taught AI to leaders at

Ocado
Hubble
Wolf & Badger
Moneypenny

Most teams are somewhere between 1C and 3B.

Where are you?

This accelerator takes you to 6A in just 4 weeks.

Agentic Maturity Matrix — from Basic Chat Mode to Proactive Agents

Use your existing AI tools and learn new ones

ClaudeChatGPTGemini
Claude CodeLovableReplit

What's included

4x Recorded Build Sessions

2.5 hours each

30 minutes of teaching, 2 hours of building. Follow along step-by-step and build a working agent each week.

4x Recorded Tactics Sessions

30 mins each

Security, prompt engineering, meta-prompting, and guest speakers. Focused sessions on the skills that make your agents sharper.

Complete Prompt Library

Every mega-prompt, system instruction, and blueprint from the programme. Ready to copy and customise.

Step-by-Step Build Guides

for all 4 agents

Detailed walkthroughs so you can build each agent at your own pace, even without the live session.

Lifetime Access

Everything is yours forever, including any future updates to the curriculum.

Partner Perks

Discounts on Granola, Attio and more.

Full 4-week curriculum overview showing all topics covered across Agent Fundamentals, Integrations and MCPs, Team Agents, and Coding Agents

The live cohort adds:

1:1 Time with James

Every participant gets a 30-minute slot on Fridays for personalised help on your specific use case.

Weekly Office Hours

Drop-in sessions to get unstuck, ask questions, and see how others are solving similar problems.

Accountability Partners

You'll be paired with 2-3 other companies (non-competitive) to share progress, swap notes, and keep each other on track.

Private Community

WhatsApp group for async questions, wins, and support throughout the cohort.

Sound familiar?

Your CEO wants the team using AI agents. Nobody on the ground knows what that means.

Every company’s strategy deck says “be more agentic” or “deploy AI across the business.” But the people who are actually meant to do it are stuck. A salesperson at one of the world’s top AI companies…

You’re sharing incredible AI tutorials. Nobody’s following through.

You’ve got an AI channel in Slack. A WhatsApp group full of friends sharing the latest demos and launches. Bookmarked YouTube videos you’ll get to eventually. If you actually followed every tutorial…

You could hire a consultant. But the knowledge walks out the door with them.

Top AI consultants will bill you £400+ per hour or at least £1,000 a day. After a few days, you get an audit, an action plan, and a team wondering what to do next. So you’ve spent a few thousand…

Your team’s using basic AI now, but you know you’re behind on agents.

You’ve got ChatGPT in your workflow, and maybe a few disjoint tools too, but team members are all improvising. Agents actually connecting to your tools, using your full business context, and running…

Agents are a multiplier for you and your team.

You've probably heard about developers running multiple coding agents in parallel. This accelerator gives your non-technical teams that same superpower.

Inside the best AI companies right now, individuals aren't just using AI for the odd task. They're frequently running two or three agents in parallel alongside their own work. These agents have full context of the business, they're getting smarter every day, and they mean your people are no longer limited to working on one thing at a time. Your most productive people become even more effective.

After the accelerator, each person becomes what we call an agentic team lead: someone who manages a team of AI agents alongside their normal work. They know how to give an agent context, a mission, and the tools it needs. And they can do it for any problem they encounter, not just the four agents we build together.

Cohort 1 (happening now)

24 Feb – 21 Mar 2026

Live sessions3-4 hours weekly on Zoom
Cohort 2Starts early May 2026
Join Cohort 2 WaitlistJoin WaitlistWaitlist

Weekly Structure

Tuesday
Friday
Week 1
Strategy CoachPrioritise, make decisions and stay accountable with an AI advisor finely-tuned to your context and patterns2.5 hrs
SecuritySafe AI practices30 min
Office HoursQ&A with James30 min
Week 2
GTM (Pipeline) AgentAI wired into your CRM, tasks & calendar that preps calls and flags stale deals2.5 hrs
Prompt EngineeringMeta-prompting & refinement30 min
Office HoursQ&A with James30 min
Week 3
Team AgentGive your AI a permanent home in Slack — always-on, proactive, and accessible to your whole team2.5 hrs
Proactive BriefingsScheduled Slack briefings30 min
Office HoursQ&A with James30 min
Week 4
Developer AgentWrite a one-shot PRD, hand it to AI, deploy live — then run three agents in parallel2.5 hrs
ShowcaseDemo what you built30 min
Office HoursQ&A with James30 min

+ weekly 1:1 call with James to explore specific topics and integrations

"There's a lot of folks out there who know a lot about AI. But there's very few who are able to explain and teach it in a way that's accessible, clear and fun. James is one of those rare few."
Tushar Agarwal
Tushar AgarwalCEO at HubbleDec 2025 AI Workshop
"James was an incredible facilitator and guide. He was able to take us through a complex workflow quickly but patiently while keeping the whole group engaged."
Megan Bingham-Walker
Megan Bingham-WalkerFounder @ AnansiDec 2025 AI Workshop
"I was at the AI founder boot camp in early December where you presented your coaching framework. I just wanted to send you a message to say it's very possible it has changed my life. Thank you so much for that."
Dec 2025 AI Workshop participant

Sample the Accelerator with this free 40min Workshop

150+ founders joined this workshop on upgrading from AI Coaches to Copilots.

K
Thank you James!
J
Thanks James, really cool
S
Amazing - thank you so much <3
S
Thanks so much James!
M
Thanks so much!
J
Appreciated James! very insightful
G
Thanks James - you were so generous with your time and experience, so useful
❤️ 1 ➕ 1
H
Gotta run, but this was AWESOME! Thank you so much
A
Thanks so much, James. Super interesting!
T
Awesome thanks, could you share that prompt for the curriculum / any resources for learning Cursor
B
Thanks James, smashed it 🔥
E
Thanks James!!
D
Super useful - thanks so much for your time James
J
Thank you James! 👏
H
This was awesome, thanks team...gotta drop
F
Thanks so much. That was incredibly helpful
A
That was amazing - thank you!
E
Thank you!
W
Great session thanks James!
K
Thank you James!
J
Thanks James, really cool
S
Amazing - thank you so much <3
S
Thanks so much James!
M
Thanks so much!
J
Appreciated James! very insightful
G
Thanks James - you were so generous with your time and experience, so useful
❤️ 1 ➕ 1
H
Gotta run, but this was AWESOME! Thank you so much
A
Thanks so much, James. Super interesting!
T
Awesome thanks, could you share that prompt for the curriculum / any resources for learning Cursor
B
Thanks James, smashed it 🔥
E
Thanks James!!
D
Super useful - thanks so much for your time James
J
Thank you James! 👏
H
This was awesome, thanks team...gotta drop
F
Thanks so much. That was incredibly helpful
A
That was amazing - thank you!
E
Thank you!
W
Great session thanks James!

What you get

  • 40-minute workshop recordingA step-by-step walkthrough of how I started with a Google Doc and evolved it into a fully-fledged AI Copilot for GTM, Sales & Fundraising that I use throughout the day.
  • A 10min primer on Agents & MCPWhen does an LLM become an Agent? An introduction to the 3 main concepts: thinking, reliable memory, and using tools.
  • Background Research promptA 478-word prompt for producing an extensive MyBackground.pdf to add to your Agent's Memory. Mine is 2,200 words, and helps the agent understand my career so far.
  • A template you can start with immediatelyStage 1 involved connecting Claude or ChatGPT to a Google Doc with my long-term goals and daily tasks, which I've packaged in a template for you.
4.920 ratings
🤩
🙂
😐
😟
😡

Luma Workshop Feedback

Graham5/5
🤩

So incredibly useful - really appreciate your time and generosity James

Felix5/5
🤩

Super useful! Thank you

Aaliyah5/5
🤩

Loved it. Would be great to get some simple guides as follow up to test the processes you mentioned so we can set them up without forgetting the basics :)

Megan5/5
🤩

So clear. Huge amount of value delivered in a short space of time. Looking forward to seeing the notes and recording.

Who's teaching this?

Hi, I'm James 👋. I'm a Growth leader, Ex-CEO and AI advisor, and I've spent the last 14 years building and scaling tech startups.

Most recently, I was Creator Growth Lead at ElevenLabs during our hypergrowth from $120M to $210M ARR, where I led 13 product launches in 9 months and shipped viral PLG experiments responsible for over 1 million ElevenLabs-branded UGC videos being shared annually.

Before that, I spent 10 years as CEO of Encore Musicians, scaling it to 50,000+ bookings and $45M GMV before we were acquired by Mixcloud.

I love opening people's eyes to the magic of AI, and I love teaching.

After graduating from Computer Science at Cambridge, I was headhunted by Matt Clifford to join the 3rd Entrepreneurs First cohort, and taught 40+ hours of content on Decoded's world-famous executive coding courses.

I won't waste your time with theoretical "thought leadership".
I'll teach you the systems I use myself through hands-on, pragmatic workshops.

What people say

"I saw James speak on three different topics at an AI bootcamp I attended recently, and each session stood out for the same reason. He has a rare ability to take something as complex as AI and make it feel practical, approachable and genuinely useful."
Joel Rémy Parkes
Joel Rémy ParkesFounder of bamboo bambooDec 2025 AI Workshop
"The session was very practical.I came away with actionable insights that I could implement immediately, and I've already shared what I learned with my colleagues."
L
LucanWorkshop ParticipantDec 2025 AI Workshop
"In the turbocharged world of AI, the best way to learn is to do, and James had us building a personal AI coach in just an hour. It truly opened my eyes to what is possible."
M
Michael MangionWorkshop ParticipantDec 2025 AI Workshop
"Very practical and well thought through. They really gave me a window into best practice and were delivered thoughtfully and creatively. Definitely someone I would love to hear more from!"
R
RichardWorkshop ParticipantDec 2025 AI Workshop

Is this for you?

This is for you if:

  • You want to learn how to build AI agents, not just use AI for chat
  • You know agents could make a real difference in your work, but you haven't had the time, structure, or accountability to actually build them
  • You're a founder who wants your team thinking agentically
  • You're the person on the team who wants to become the one who can actually build things
  • You're using Claude, ChatGPT, Gemini, or any other AI tools and want to go much deeper

This probably isn't for you if:

  • You genuinely have no time to invest in learning AI, even self-paced at your own speed
  • You are too busy manually completing tasks to learn how agents could do them for you
  • You're already building and shipping agents every week
  • You want someone to build agents for you rather than learning the skill yourself
  • You're looking for a theoretical course about AI strategy with no hands-on building

Investment

Full 4-week curriculum overview showing all topics covered across Agent Fundamentals, Integrations and MCPs, Team Agents, and Coding Agents

Full Curriculum Access

Self-paced. Start today.
£299

Based on the same curriculum 60 people are following in Cohort 1

4 recorded build sessions (2.5 hrs each)

  • Week 1: Strategy Coach — an AI advisor trained on how you think
  • Week 2: GTM Agent — AI wired into your CRM, tasks, and calendar
  • Week 3: Team Agent — always-on agent in Slack, Teams, or Telegram
  • Week 4: Developer Agent — from product spec to deployed prototype

4 recorded tactics sessions (30 mins each)

  • Agent security and safe AI practices
  • Prompt engineering and meta-prompting
  • Guest speaker session
  • Showcase: how Cohort 1 built their agents

Complete prompt library and build guides

  • Step-by-step build guide for each agent
  • Every mega-prompt and system instruction from the programme
  • Agent blueprints you can copy and customise
  • Works with Claude, ChatGPT, Gemini, and your existing tools

Lifetime access

  • All materials, recordings, and future updates — yours forever
  • Partner perks: discounts on Granola, Attio, and more
Buy now
Supported payment methods:
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100% Money-Back Guarantee

If you're not satisfied, you get a full refund. No questions asked.

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Want the live experience? Join the next cohort.

Individual

£1,200
Cohort 2 — starts early May 2026
  • Everything in self-paced, plus:
  • 4 live build sessions with the cohort
  • 4 live tactics sessions
  • 4 x 1:1 AI coaching sessions with James
  • Weekly office hours
  • Private community
  • Accountability partners
Join Cohort 2 waitlist

Team up to 4 people

£4,000
Cohort 2 — starts early May 2026
  • Everything in Individual, for up to 4 people
  • Your whole team builds together
  • Weekly 1:1 coaching for the team
  • Agents get built across every part of your business
Join Cohort 2 waitlist

Join the Cohort 2 Waitlist

Cohort 2 starts early May 2026. Leave your details and we'll be in touch.

Your name *
Email address *
Are you interested in attending Solo or with your Team? *
Look at the framework below, and please share:
1.  where YOU currently are in your agentic journey
2. where you think YOUR TEAM currently are
AI Agent Framework showing progression from LLM to Agent to Copilot

Looking for 1:1 advisory?

James offers weekly AI x Growth coaching to select companies.

Get in touch

Want to train more than 4 people?

James offers intensive one-day bootcamps and lunch & learn workshops on AI.

Get in touch

Frequently Asked Questions

This is the most common concern we hear. One leader told us his team were too busy to learn how to use Agents right now. But here’s how we think about it: 4 hours a week for 4 weeks is 16 hours per person. In exchange, each person learns a skill set they’ll use every day for years. When James signed his own team up for a similar programme, he had the same worry — and those few hours completely transformed how they approached the rest of their work. With self-paced, there’s no fixed schedule — work through the recordings whenever suits you. The real question is whether you can afford not to invest those hours while your competitors are building this capability right now.

Honestly? You probably could, eventually. But ask yourself: you’ve probably watched dozens, if not hundreds, of AI videos in the past year. How many agents have you actually built? The information is everywhere. What’s missing is the structure, the accountability, and someone on a Friday saying “Have you finished the agent from last week? If not, we’ve got half an hour — let me unstick you.” That’s the difference between saving tutorials and actually shipping.

This is specifically designed for non-technical founders and operators. You don’t need to write code. After a 90-minute coaching session, one founder went from zero to shipping two fully operational agents inside his app within three weeks — and built an entire website over Christmas. Another attendee of a two-day bootcamp built 4-5 apps for his coaching business within eight weeks. These weren’t developers. They were founders who learned the skill and ran with it.

The self-paced option (£299) gives you everything: all recordings, prompts, build guides, and frameworks. It’s not a cut-down version. 60 people are going through the live cohort right now, and the self-paced materials are exactly what they’re following. If you want the live experience with weekly sessions, 1:1 coaching, and community, join the Cohort 2 waitlist.

You could. Most charge £500/hour or £1,000/day. After three days, you’ll have an audit and an action plan — roughly £3k for a PDF. The consultant doesn’t know your business the way your team does, and the knowledge leaves when they do. For a similar price (£4,000 for a team of up to 4), the accelerator teaches your actual team the skill. They build agents themselves, woven into your specific workflows, and they keep building for months afterwards. The capability stays in the company.

We primarily teach using Claude because we think it’s the best tool for building agents right now. But the frameworks and agentic thinking you learn work across any AI platform. If you’re already using ChatGPT, Gemini, Lovable, Replit, or Cursor, you can keep using them. In Week 4 (the Developer Agent), you choose your own tool: Claude Code, Lovable, Replit, or whatever you prefer. You don’t need to switch your existing setup. The skill is platform-agnostic even though we have a preferred toolkit.

Yes. If you’re not happy, you get a full refund. We’re confident enough in the value that we’d rather remove the risk entirely than have someone hesitate over whether it’s worth it.

If you can already build a purpose-built agent from scratch in 60 minutes — one that connects to your tools, has persistent memory, and serves a specific mission in your business — then you probably don’t need this. But if you’re using AI mostly for ad hoc conversations and haven’t built the systems and agents that run in the background, there’s a significant step up waiting for you. The best people inside AI companies are managing teams of 5+ agents they’ve built themselves, delegating work to them throughout the day. That’s where this programme takes you.

Yes — many companies have L&D or professional development budgets that cover this. We’ve put together a reimbursement page with pre-written emails you can copy and send to your manager. They frame the investment around business impact: working agents for your real workflows, capability building, and why it’s more cost-effective than bringing in a consultant.

Self-paced (£499) gives you all the recordings, prompts, build guides, and frameworks. You work through everything at your own speed with lifetime access. The live cohort (£1,200 individual, £4,000 for a team of up to 4) adds weekly live sessions, 1:1 coaching with James, office hours, accountability partners, and the private community. The material is the same either way. Pick self-paced if you prefer learning on your own. Pick the live cohort if you want the structure and direct access to James.

Cohort 2 starts early May 2026. Exact dates haven’t been confirmed yet. Join the waitlist and you’ll be the first to know.

Ready to build?

4 agents. Yours forever. Get instant access to the full curriculum, or join 60 founders in Cohort 2.

Questions? Email hello@jamesmcaulay.co.uk