Agentic Growth Accelerator

Next live cohort starts Tue 28 April 2026

Over 4 weeks, learn how to build AI agents for any problem in your business. Live build workshops, coaching, and the accountability to make sure agents become part of your daily workflow.

Alan Hopley

“I literally feel like I've been given a superpower. I can't thank you enough for building this course and running it for us all.” Alan, Koru Kids (Cohort 1, March 2026)

Tim Armoo

“If you spend time on Twitter and think ‘Oh my god, I really need to be using AI but I have no f*cking clue how to do it.’ This is for you.” Tim Armoo, Exited Founder & Investor (Cohort 1, March 2026)

Aisling

“It's had a transformative impact on our team. We've upskilled to the point that we're now all running multiple agents & can proceed at full speed with all our ideas.” Aisling, Jentic (Cohort 1, March 2026)

Freddie Fforde

“We've seen immediate results in our company productivity, far beyond what I expected - and we are not a tech company.” Freddie, CEO, Patch (Cohort 1, March 2026)

Spaces are limited & likely to sell out soon
James McAulay

Taught by James McAulay

ElevenLabsEncore
Entrepreneurs FirstUniversity of Cambridge
Play video

“Sending my team on James' accelerator was one of the best decisions I've made in a very long time.”

“The results have just been astounding, like transformational.”

We signed up at the last minute, only like a week before, and I was not sure - you know, it's a bit of a punt, it's quite a lot of time, you never know how your people are gonna take to these things, and the results have just been astounding, like transformational.

So, in the four weeks, my team members went from never really having done much of this stuff at all to building their own apps, replacing parts of what we do, having so many ideas for things that they wanna do in the future, having a really good understanding of security.

Putting four of them through the course at once has been really transformational, because we'd been our own little mini cohort. They are now the seed of transformational change that is gonna radiate out through the company.

I think it is one of the highest value things I can possibly think of that we could have done. And I think the course itself is just really well-designed. It takes you from either a complete beginner, or a couple of my people were actually a bit more technical. I was slightly worried at the start that it was gonna be boring for them, but it accelerated very quickly, brought everyone on board, and it's just been such, such, such a positive journey.

Rachel CarrellCEO & Co-Founder, Koru Kids

James has taught AI to leaders at

Ocado
Hubble
Wolf & Badger
Moneypenny

Most teams are somewhere between 1C and 3B.

Where are you?

This accelerator takes you to 7A in just 4 weeks.

Agentic Maturity Matrix — from Basic Chat Mode to Proactive Agents

Use your existing AI tools and learn new ones

ClaudeChatGPTGemini
Claude CodeLovableReplit

What's included

4x Live Build Workshops

2.5 hours each

60 minutes of teaching, 90 minutes of building. Build a working agent each week with the cohort.

4x Live Tactics Sessions

1 hour each

Security, agent architecture, prompt engineering and advanced techniques. Focused sessions on the skills that make your agents sharper.

Office Hours for Feedback

2x 90mins per week

Drop-in sessions to get feedback on your agents, ask questions, and see how others are solving similar problems.

Personal AI Coaching with James

Solo+ and Team tiers

Weekly calls to get personalised help on your specific agents and integrations, or to go deep on any AI-related problem in your business.

Private Community

WhatsApp group for async questions, wins, and support throughout the cohort. Swap notes and share insights with people building similar agents

Complete Prompt Library

Every mega-prompt, system instruction, and blueprint from the programme. Ready to copy and customise.

Step-by-Step Build Guides

for all 4 agents

Detailed walkthroughs so you can build each agent at your own pace.

Lifetime Access

Everything is yours forever, including any future updates to the curriculum.

Full 4-week curriculum overview showing all topics covered across Agent Fundamentals, Integrations and MCPs, Team Agents, and Coding Agents

Sound familiar?

Your CEO wants the team using AI agents. Nobody on the ground knows what that means.

Every company’s strategy deck says “be more agentic” or “deploy AI across the business.” But the people who are actually meant to do it are…

You’re sharing incredible AI tutorials. Nobody’s following through.

You’ve got an AI channel in Slack. A WhatsApp group full of friends sharing the latest demos and launches. Bookmarked YouTube videos you’ll…

You could hire a consultant. But the knowledge walks out the door with them.

Top AI consultants will bill you £400+ per hour or at least £1,000 a day. After a few days, you get an audit, an action plan, and a team…

Your team’s using basic AI now, but you know you’re behind on agents.

You’ve got ChatGPT in your workflow, and maybe a few disjoint tools too, but team members are all improvising. Agents actually connecting…

Agents are a multiplier for you and your team.

You've probably heard about developers running multiple coding agents in parallel. This accelerator gives your non-technical teams that same superpower.

Inside the best AI companies right now, individuals aren't just using AI for the odd task. They're frequently running two or three agents in parallel alongside their own work. These agents have full context of the business, they're getting smarter every day, and they mean your people are no longer limited to working on one thing at a time. Your most productive people become even more effective.

After the accelerator, each person becomes what we call an agentic team lead: someone who manages a team of AI agents alongside their normal work. They know how to give an agent context, a mission, and the tools it needs. And they can do it for any problem they encounter, not just the four agents we build together.

Cohort 2 runs
Tue 28 April 2026 – Fri 22 May 2026

Tuesday
Friday
Week 1
Strategy CoachPrioritise, make decisions and stay accountable with an AI advisor finely-tuned to your context and patterns2.5 hrs
SecuritySafe AI practices60 min
Office HoursFeedback & Q&A90 min
Week 2
GTM (Pipeline) AgentAI wired into your CRM, tasks & calendar that preps calls and flags stale deals2.5 hrs
Prompt EngineeringMeta-prompting & refinement60 min
Office HoursFeedback & Q&A90 min
Week 3
Team AgentGive your AI a permanent home in Slack - always-on, proactive, and accessible to your whole team2.5 hrs
Proactive BriefingsScheduled Slack briefings60 min
Office HoursFeedback & Q&A90 min
Week 4
Developer AgentWrite a one-shot PRD, hand it to AI, deploy live - then run three agents in parallel2.5 hrs
ShowcaseDemo what you built60 min
Office HoursFeedback & Q&A90 min

+ weekly 1:1 call with James to explore specific topics and integrations

“There's a lot of folks out there who know a lot about AI. But there's very few who are able to explain and teach it in a way that's accessible, clear and fun. James is one of those rare few.”
Tushar Agarwal
Tushar AgarwalCEO at HubbleDec 2025 AI Workshop
“Thanks so much for such a brilliant course. You've been a fab teacher and I love that your ethics shone through the course too - it's made me feel much more hopeful that AI can be used safely and thoughtfully.”
Elin Roberts
Elin RobertsCo-Founder & CEO, Better NatureCohort 1 participant, March 2026
"I was at the AI founder boot camp in early December where you presented your coaching framework. I just wanted to send you a message to say it's very possible it has changed my life. Thank you so much for that."
Dec 2025 AI Workshop participant

Sample the Accelerator with this free 40min Workshop

150+ founders joined this workshop on upgrading from AI Coaches to Copilots.

Get the recording, a 10min primer on Agents & MCP, and a template you can start with immediately.

4.9/5★★★★★from 150+ attendees on Luma
🤯 90% amazed😊 10% good

Who's teaching this?

Hi, I'm James 👋. I'm a Growth leader, Ex-CEO and AI advisor, and I've spent the last 14 years building and scaling tech startups.

Most recently, I was Creator Growth Lead at ElevenLabs during our hypergrowth from $120M to $210M ARR, where I led 13 product launches in 9 months and shipped viral PLG experiments responsible for over 1 million ElevenLabs-branded UGC videos being shared annually.

Before that, I spent 10 years as CEO of Encore Musicians, scaling it to 50,000+ bookings and $45M GMV before we were acquired by Mixcloud.

I love opening people's eyes to the magic of AI, and I love teaching.

After graduating from Computer Science at Cambridge, I was headhunted by Matt Clifford to join the 3rd Entrepreneurs First cohort, and taught 40+ hours of content on Decoded's world-famous executive coding courses.

I won't waste your time with theoretical "thought leadership".
I'll teach you the systems I use myself through hands-on, pragmatic workshops.

Reviews from Cohort 1

★★★★★
I signed up and opened Claude for the first time. I now have the confidence to play around with Claude Code, connect tools, assign it tasks, and create my own agents. You can be completely clueless when you start.
Hannah Wilson
Hannah WilsonFounder, Quoted VisuallyCohort 1 participant, March 2026
★★★★★
Whether you're doing it as a team or as an individual, it's gonna have a profound impact on the way you see your work. Actually forcing the implementation of things has been absolutely game-changing for me as a business.
Alex Merry
Alex MerryFounder, MicDropCohort 1 participant, March 2026
★★★★★
This is the course that takes you from 'aware' to 'enabled'. The content is clear, approachable and most important of all, James is an excellent teacher. We've seen immediate results in our company productivity, far beyond what I expected.
Freddie Fforde
Freddie FfordeCo-Founder & CEO, PatchCohort 1 participant, March 2026
★★★★★
Before the accelerator I was a basic ChatGPT user. The course completely changed how I work with AI. I now use Claude throughout my working day, completing tasks through agents via dictation which then utilises other apps.
Tom Woodcock
Tom WoodcockHead of Operations, TumeloCohort 1 participant, March 2026

Is this for you?

This is for you if:

  • You want to learn how to build AI agents, not just use AI for chat
  • You know agents could make a real difference in your work, but you haven't had the time, structure, or accountability to actually build them
  • You're a founder who wants your team thinking agentically
  • You're the person on the team who wants to become the one who can actually build things
  • You're using Claude, ChatGPT, Gemini, or any other AI tools and want to go much deeper

This probably isn't for you if:

  • You genuinely have no time to invest in learning AI, even self-paced at your own speed
  • You are too busy manually completing tasks to learn how agents could do them for you
  • You're already building and shipping agents every week
  • You want someone to build agents for you rather than learning the skill yourself
  • You're looking for a theoretical course about AI strategy with no hands-on building

Investment

4 weeks of accelerated learning from Tue 28 April 2026

Solo

£750

16 hours of live, hands-on workshops

4x live build sessions with the cohort (2h30 each)

4x live tactics sessions (1h each)

2x Weekly Group Calls for Solo members to ask questions and get feedback on their Agents (12hrs)

Private community for sharing insights & wins

Progress Tracking, Assignments & Checkpoints

Accountability to your cohort and to James

Lifetime access to all Lessons & Build Guides

Buy now

Solo+ 3 spots remaining

£1,750

Everything in Solo, plus:

4x 1:1 coaching sessions with James

Personalised help with integrating your specific tools and workflows

Feedback to improve your agents' efficacy

Hands-on problem-solving via screenshare

Popular among Founders, CEOs and leaders

“The one-to-one calls were amazing for ironing out any questions.” (Hannah)

“James is an excellent teacher. He is low ego, high compassion and always on hand to help.” (Freddie)

Buy now

Team 4+ people

£4,000

Everything in Solo, for squads of 4

Weekly team coaching for each squad

Your whole team builds together and makes more progress than they would individually.

On average, Teams went a lot further than individuals in Cohort 1

Shared transformation creates a squad of “AI heroes” in your business.

“Putting four of our team through the course at once has been really transformational. The results have been astounding.” (Rachel)

Configure & buy
100% Money-Back Guarantee

If you're not satisfied, you get a full refund. No questions asked.

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Need your company to cover the cost?
Copy and tweak our pre-written reimbursement messages.

Get Reimbursed
Can't wait for the live cohort? Complete the curriculum at your own pace

Self-paced Curriculum Access

Start today without live sessions or coaching.
£299

Based on the same curriculum 60 people just completed in Cohort 1

4 recorded build sessions (2.5 hrs each)

  • Week 1: Strategy Coach — an AI advisor trained on how you think
  • Week 2: GTM Agent — AI wired into your CRM, tasks, and calendar
  • Week 3: Team Agent — always-on agent in Slack, Teams, or Telegram
  • Week 4: Developer Agent — from product spec to deployed prototype

4 recorded tactics sessions (30 mins each)

  • Agent security and safe AI practices
  • Prompt engineering and meta-prompting
  • Guest speaker session
  • Showcase: how Cohort 1 built their agents

Complete prompt library and build guides

  • Step-by-step build guide for each agent
  • Every mega-prompt and system instruction from the programme
  • Agent blueprints you can copy and customise
  • Works with Claude, ChatGPT, Gemini, and your existing tools

Lifetime access

  • All materials, recordings, and future updates — yours forever
  • Partner perks: discounts on Granola, Attio, and more
Buy now
Supported payment methods:
VisaMastercardAmerican ExpressApple PayGoogle PayKlarna

Looking for 1:1 advisory?

James offers weekly AI x Growth coaching to select companies.

Get in touch

Want to train more than 4 people?

James offers intensive one-day bootcamps and lunch & learn workshops on AI.

Get in touch

Frequently Asked Questions

This is the most common concern we hear. One leader told us his team were too busy to learn how to use Agents right now. But here’s how we think about it: 4 hours a week for 4 weeks is 16 hours per person. In exchange, each person learns a skill set they’ll use every day for years. When James signed his own team up for a similar programme, he had the same worry, and those few hours changed how they approached the rest of their work. With self-paced, there’s no fixed schedule. Work through the recordings whenever suits you. The real question is whether 16 hours is worth the capability your team would gain.

Honestly? You probably could, eventually. But ask yourself: you’ve probably watched dozens, if not hundreds, of AI videos in the past year. How many agents have you actually built? The information is everywhere. What’s missing is the structure, the accountability, and someone on a Friday saying “Have you finished the agent from last week? If not, we’ve got half an hour — let me unstick you.” That’s the difference between saving tutorials and actually shipping.

This is specifically designed for non-technical founders and operators. You don’t need to write code. After a 90-minute coaching session, one founder went from zero to shipping two fully operational agents inside his app within three weeks, and built an entire website over Christmas. Another attendee of a two-day bootcamp built 4-5 apps for his coaching business within eight weeks. These weren’t developers. They were founders who learned the skill and ran with it.

The self-paced option (£299) gives you everything: all recordings, prompts, build guides, and frameworks. It’s not a cut-down version. 60 people just graduated from Cohort 1 using these exact materials. If you want the live experience with weekly sessions, 1:1 coaching, and community, join Cohort 2 starting Tue 28 April 2026.

You could. Most charge £500/hour or £1,000/day. After three days, you’ll have an audit and an action plan. Roughly £3k for a PDF. The consultant doesn’t know your business the way your team does, and the knowledge leaves when they do. For a similar price (£4,000 for a team of up to 4), the accelerator teaches your actual team the skill. They build agents themselves, woven into your specific workflows, and they keep building for months afterwards. The capability stays in the company.

We primarily teach using Claude because we think it’s the best tool for building agents right now. But the frameworks and agentic thinking you learn work across any AI platform. If you’re already using ChatGPT, Gemini, Lovable, Replit, or Cursor, you can keep using them. In Week 4 (the Developer Agent), you choose your own tool: Claude Code, Lovable, Replit, or whatever you prefer. You don’t need to switch your existing setup. The skill is platform-agnostic even though we have a preferred toolkit.

Yes. If you’re not happy, you get a full refund. We’re confident enough in the value that we’d rather remove the risk entirely than have someone hesitate over whether it’s worth it.

If you can already build a purpose-built agent from scratch in 60 minutes, one that connects to your tools, has persistent memory, and serves a specific mission in your business, then you probably don’t need this. But if you’re using AI mostly for ad hoc conversations and haven’t built the systems and agents that run in the background, there’s a real step up waiting for you. The best people inside AI companies are managing teams of 5+ agents they’ve built themselves, delegating work to them throughout the day. That’s the level this programme is aimed at.

Yes. Many companies have L&D or professional development budgets that cover this. We’ve put together a reimbursement page with pre-written emails you can copy and send to your manager. They frame the investment around business impact: working agents for your real workflows, capability building, and why it’s more cost-effective than bringing in a consultant.

Self-paced (£299) gives you all the recordings, prompts, build guides, and frameworks. You work through everything at your own speed with lifetime access. The live cohort has three tiers: Solo (£750) gives you the full live experience with build sessions, tactics sessions, office hours, accountability partners, and community. Solo+ (£1,750) adds weekly 1:1 coaching with James. Team (£4,000 for up to 4) gets your whole team building together with weekly team coaching. The curriculum is the same across all tiers.

Cohort 2 starts Tue 28 April 2026. Join the waitlist and you’ll be the first to know.

Ready to build?

4 agents. Yours forever. Join the live cohort or access the full curriculum now.

Questions? Email hello@jamesmcaulay.co.uk