Starts Tuesday 24 February 2026
Agentic Growth Accelerator
A hands-on cohort for founders and teams who want to deploy AI agents inside their companies.
No technical experience required.
James has taught AI to leaders at
"James' AI workshop was everything I needed: no filler bs, deeply interactive, and he clearly knows this space inside out. He kept the pace tight and made complex concepts click by getting us building, not just listening."
4 agents. 4 weeks. Yours forever.
AI Coach
Build a personalised AI coach that knows your background, goals, and working patterns. It'll help you prioritise, make decisions, and stay accountable. Trained on how you think.
GTM (Pipeline) Agent
Connect Claude to your CRM, task manager, and calendar. Now your AI knows your pipeline, your tasks, and your schedule. Ask it to prep for calls, prioritise your week, or spot deals going cold.
Product Agent
Build an agent that researches new features, analyses competitors, and creates PRDs. It'll know your product, your market, and your users, and help you make better product decisions.
Developer Agent
Hand your PRD to Claude Code and watch it build. Ship real tools for your business without writing code yourself. You'll go from product spec to deployed in 90 minutes.
What you get
4x Live Build Sessions
2.5 hours each30 minutes of teaching, 2 hours of building. You'll leave each session with a working agent, not just notes.
4x Agent Tactics Sessions
30 mins eachSecurity, prompt engineering, meta-prompting, and guest speakers. Focused sessions on the skills that make your agents sharper.
1:1 Time with James
Every participant gets a 30-minute slot on Fridays for personalised help on your specific use case.
Weekly Office Hours
Drop-in sessions to get unstuck, ask questions, and see how others are solving similar problems.
Accountability Partners
You'll be paired with 2-3 other companies (non-competitive) to share progress, swap notes, and keep each other on track.
Private Community
WhatsApp group for async questions, wins, and support throughout the cohort.
Full Recordings
Miss a session? Every live build is recorded so you can catch up or revisit.
Partner Perks
Discounts on Granola, Attio and more.
Founding Cohort
24 Feb – 21 Mar 2026
Weekly Structure
+ weekly 1:1 call with James to explore specific topics and integrations
"There's a lot of folks out there who know a lot about AI. But there's very few who are able to explain and teach it in a way that's accessible, clear and fun. James is one of those rare few."
"James was an incredible facilitator and guide. He was able to take us through a complex workflow quickly but patiently while keeping the whole group engaged."
Sound familiar?
Everyone's talking about agents, and you've seen hundreds of demos...
But actually integrating that into your team isn't happening as fast as you'd like.
Your developers don't have time to build agents for non-tech work
Your eng team is shipping product. They're not going to build you an AI coach or automate your GTM workflow. That's on you.
You've watched dozens of videos but never actually shipped anything
Tutorials are great. But without structure, accountability, and someone to unstick you, the tab stays open forever.
AI-native competitors are starting up and you're falling behind
New startups are launching AI-first. They're leaner, faster, and building with tools you haven't touched yet.
This cohort closes the gap between knowing about AI and actually deploying it.
"I was at the AI founder boot camp in early December where you presented your coaching framework. I just wanted to send you a message to say it's very possible it has changed my life. Thank you so much for that."
See an agent in action
Here's an AI Launch Agent I built using the same methods you'll learn in this cohort.
Who's teaching this?
Hi, I'm James 👋. I'm a Growth leader, Ex-CEO and AI advisor, and I've spent the last 14 years building and scaling tech startups.
Most recently, I was Creator Growth Lead at ElevenLabs during our hypergrowth from $120M to $210M ARR, where I led 13 product launches in 9 months and shipped viral PLG experiments responsible for over 1 million ElevenLabs-branded UGC videos being shared annually.
Before that, I spent 10 years as CEO of Encore Musicians, scaling it to 50,000+ bookings and $45M GMV before we were acquired by Mixcloud.
I love opening people's eyes to the magic of AI, and I love teaching.
After graduating from Computer Science at Cambridge, I was headhunted by Matt Clifford to join the 3rd Entrepreneurs First cohort, and taught 40+ hours of content on Decoded's world-famous executive coding courses.
I won't waste your time with theoretical "thought leadership".
I'll teach you the systems I use myself through hands-on, pragmatic workshops.
What people say
"I saw James speak on three different topics at an AI bootcamp I attended recently, and each session stood out for the same reason. He has a rare ability to take something as complex as AI and make it feel practical, approachable and genuinely useful."
"The session was very practical.I came away with actionable insights that I could implement immediately, and I've already shared what I learned with my colleagues."
"In the turbocharged world of AI, the best way to learn is to do, and James had us building a personal AI coach in just an hour. It truly opened my eyes to what is possible."
"Very practical and well thought through. They really gave me a window into best practice and were delivered thoughtfully and creatively. Definitely someone I would love to hear more from!"
Is this for you?
This is for you if:
- You're a founder or operator at a startup or growth-stage company
- You've played with ChatGPT but haven't deployed AI that actually runs part of your business
- You want to build, not just learn, and you'll carve out 3-4 hours/week to do it
- You're non-technical (or technical but want to move faster with AI tools)
- You want to learn alongside other ambitious founders, not in isolation
This is NOT for you if:
- You're a developer who already uses Claude Code daily. You'll be bored
- You want to watch passively. Every session is hands-on, cameras encouraged
- You're looking for theory or "AI strategy". We build real things that work
- You can't commit to 4 weeks. This isn't self-paced, it's cohort-based
Investment
Individual
- 10hrs live build sessions
- 4hrs live tactics sessions + Q&A
- 2hrs of 1:1 coaching with James (worth £500+)
- Lifetime recordings of all sessions
- Partner perks from Attio, Granola & more
Team up to 4 people
- Everything in Individual
- Up to 4 team members
- Shared accountability slot
- Build agents together
Attend all live sessions, build all 4 agents and still don't find it valuable? Get a full refund, no questions asked.
Can't join the live sessions?
Learn at your own pace with full access to all the materials.
Self-Paced
£499incl. VAT- All 4 workshop recordings
- Complete written materials
- Prompts & templates
- Lifetime access
Apply Now
Fill out the form below and I'll be in touch within 48 hours.
Want to train more than 4 people?
James offers intensive one-day bootcamps and lunch & learn workshops on AI.
Get in touchReady to build?
4 weeks. 4 agents. A high-calibre cohort of ambitious founders building alongside you and sharing the wins.
Questions? Email hello@jamesmcaulay.co.uk