Forward Thinking Founders Podcast interview

Had a lot of fun being interviewed by Mat Sherman on his podcast, Forward Thinking Founders, about:

📈 how the first week of March 2020 was actually our best ever week for Sales in Encore history (🤦‍♂️)
😷 how Encore has adapted to COVID
🧠 how I managed myself and my own psychology during the toughest weeks of the pandemic
🔮 how we think the future is going to unfold in music

Thanks for having me on, Mat!


Create Reach Inspire Podcast: Empowering Musicians with Tech


Startup Secrets Podcast #056: James McAulay


Headbox Connect Podcast

This week on HeadBox Connect, episode 10, we interviewed James McAuley the CEO of Encore. Encore is a London based marketplace for booking musicians for events. We talk about life as an entrepreneur, the changing landscape of the music booking industry and James’ computer programming and musical background.

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Podcast interview: Agency Exploits in the Music Industry

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I was contacted by a journalist recently who was putting together a radio piece on exploitation of musicians.

As well as reaching out to agencies, he wanted to hear how we’re doing things differently and fighting for a fairer industry at Encore.

Unfortunately, and perhaps unsurprisingly, he didn’t receive a single response from any of the agencies he contacted, so the piece has become a podcast instead of a national radio piece, featuring interviews with pro musicians, Alex Mann from the Musicians Union and myself.

You can hear my segment about Encore from 08:20 until the end. The only
inaccuracy is the description of Encore as an ‘agency’, which we are not.

Within the first 90 seconds, issues of late payments, minimum rates and transparency around commission are all flagged as serious cancers of the music industry.

These are all issues that simply do not exist on the Encore platform:

  • Late Payments no longer exist thanks to Encore Pay. Customers pay before the event, Encore pays out automatically 48hours afterwards.
    The payout is
    seamless, requires no manual effort from any of the Encore team, and the transfer is initiated exactly 48 hours after your gig starts. If you’re booked for a 7.15pm gig on a Monday, your transfer will be initiated at 7.15pm on the
  • We are now enforcing minimum rates when customers request quotes from musicians. It is impossible for musicians to quote below these rates and undercut others, and we’re currently working on some pricing visualisations and infographics to help customers understand what they should be paying for live music. The general public is largely misinformed about the cost of live music, and Encore is in a great position to change that.
  • Musicians always pay a service fee (‘commission’) of 15% on gigs booked through Encore, which is 100% transparent throughout the booking process. Unlike
    an agency, this percentage does not fluctuate based on the customer’s budget, and we always show full breakdowns to musicians when they’re being booked of how much they will earn and how much we will earn.

This post is only the beginning of a series I plan to write on the state of the music industry and how we’re tackling it head-on, and I’m looking for opportunities to speak about this publicly, either at events or in the press.

To get in touch, please email me: [email protected]