Welcome / fáilte

Hi, I’m James, and you’ve found my corner of the Internet. 👋

I’m the CEO and Co-Founder of Encore, Europe’s leading marketplace for booking live musicians. Encore is already the world's most sustainable way to book musicians. 🌏 My goal is to build the biggest marketplace of its kind in the world.

I’m also a musician myself (mostly cello, piano & singing) and a competitive Ironman triathlete. Competitive in the sense that I take it too seriously, not that I actually win races…yet.

I tend to write mostly about startups, endurance sport, and music.

I’m also available as a public speaker and (occasionally) as a consultant to startups.

Triathlon Starter Pack

So, you’re thinking about doing your first triathlon? It’s a wonderful sport, but it’s also a sport that can feel…

My first Ironman (Part 1 of 2)

I completed my first Ironman last weekend. Finally! Why does writing those words fill me with such an intense amount…

2 months into my Ironman Training Regime (#RoadToIronman series)

Last year, I was supposed to race in Ironman Wales – an epic triathlon race that was naturally cancelled due…

How to perform live music on Clubhouse

Over the last couple of weeks, I’ve been performing live “piano bar” sessions on Clubhouse from 10pm to 1am on…

Completing an Ironman – Why Bother?

Answering a question that I get asked a LOT.

Forward Thinking Founders Podcast interview

Had a lot of fun being interviewed by Mat Sherman on his podcast, Forward Thinking Founders, about: 📈 how the first week…

My 2019 in Triathlon – From Zero to Half Ironman in 9 months

In the last twelve months, I’ve gone from having absolutely no triathlon experience and barely being able to swim a…