James McAulay

Hi! I'm James.

Fàilte (welcome).


I'm an exited founder, AI Growth / Product Leader, and startup advisor.



I founded Encore, one of the biggest marketplaces in the world for booking live musicians. We scaled to 50,000+ bookings & $45M GMV before being acquired by Mixcloud.



I was then Head of Creator Growth at ElevenLabs, one of the fastest growing startups in the world. I helped grow the company from $110M to $210M ARR. We shipped a lot, and I learned a lot.



I'm a solo artist and composer. I write ambient music inspired by Scottish folk, jazz and classical, and I host concerts involving meditation for deeper somatic listening experiences.



Amateur /ˈamətə,ˈamətʃə,ˌaməˈtəː/ to love.

I love hunting my limits as an endurance athlete:
2x Ironman finisher and sub-3 marathoner.

Recent Writing

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James is most likely cycling
🏴󠁧󠁢󠁳󠁣󠁴󠁿  Founded in Glasgow, Scotland
📍  Currently in London