Tag: startups

Get the Product Launch Doc template here. Enter your email below to get the full system prompt. I’ll only email you about future videos and posts, and will never share your email with anyone. Get the Agent System Prompts & Templates Enter your email to receive the full Claude/ChatGPT prompts + doc templates Subscribe We […]

After leaving ElevenLabs a few weeks ago, I’ve had loads of people asking me what I’ve been up to and what’s next. Fractional Growth Work At both Encore and ElevenLabs, I really enjoyed finding ways to get more users, customers, or musicians through a funnel, a checkout, or a pricing page. Basically, I really enjoyed […]

I was recently asked about which advancements in AI Audio excited me the most during the Tech.eu London 2025 conference last month. We all get excited about the latest advancements and technological breakthroughs, but what exists today is already radically improving quality of life for thousands of people. More in this short clip: I’m proud […]

It’s crazy to think I only joined ElevenLabs 77 days ago. Before DeepSeek broke the internet. Before MCPs, and Claude 3.7 Sonnet, and GPT 4.5, and Deep Research, and Gemini Flash 2.5, and about a thousand other advancements. Time moves fast in the AI space, but it moves at warp speed at ElevenLabs. Here are […]

Encore has been my home for the last ten years. A third of my life. It’s utterly surreal to be writing a letter about moving on from the company I started. Although, come to think of it, likening Encore to a home or a house doesn’t feel quite right… Comparing Encore to a boat would […]

I’m pleased to announce that Encore has been acquired by Mixcloud. Mixcloud is the global platform for DJs, music producers, and radio communities, and one of the largest DJ streaming platforms in the world with 25 million users. Exactly 10 years ago, at 6.43pm on the 18th of September 2014, the very first musician registered […]

I honestly had no idea Encore had been engraved in the William Gates Computer Lab Hall of Fame until I saw this photo posted to LinkedIn yesterday! One of the things I found most inspiring about my time at Cambridge was the long list of founders who had gone before me. It’s still a pinch-me […]

We integrated GPT-4 into our Customer Support flows in January, and the results have been astonishing. I honestly didn’t believe these stats were true when I was first shown them, but they are…

We recently booked gig number 40,000 at Encore! How have we done it? 4 strategies for marketplace founders 🛠️ Automate everything: your team will thank you for it We’ve spent years streamlining every single part of our business. Our developers play a core role in this, and our Ops team use tools like Zapier religiously. […]

A nostalgic post I wrote back in 2017 on Medium: https://medium.com/@jamsusmaximus/celebrating-encores-3rd-birthday-80237847117b

Tomorrow, if everything goes to plan, we will welcome our 10,000th musician to Encore, and for that reason, I cannot sleep. It’s hard to believe how far we’ve come in such a relatively short space of time, and I’m having a tricky time wrapping my head around the idea that 10,000 people have invested their […]

Almost exactly a year ago, I joined Entrepreneur First with three intentions: The last year has been exhilarating, euphoric, and anything but boring, and I’m so proud of everything we’ve achieved with Encore so far. That said, startups are fairly fashionable and often glamourised these days, and something people can be reluctant to talk about is how quickly they […]