Startups

I have four specialisms:

  1. Product-led Growth (PLG): Building virality, referral and magical wow moments into products. Shipping microapps to hook users into bigger products.
  2. AI Growth Marketing: Using AI to test and experiment with new channels at rapid pace. I particularly enjoy nailing organic growth – video, SEO & community-led growth – and witnessing the compounding effect of these channels.
  3. Creative Messaging: Making people actually give a sh*t about your product through scroll-stopping video, authentic storytelling, and clear writing.
  4. Hiring & Leadership: I’ve hired over 100 people in my career. I know how to find, convert, and galvanise top 1% talent.

A few quotes on what I’m like to work with:

“When James enters a room, the energy shifts. His optimism and ambition are contagious, and he makes challenges feel achievable.”

“Very passionate, data-driven leader, often leaning on quantitative data to inform his decision-making”

“A pacesetting leadership style. Embodies leading from the front of the pack.

This involves setting stretch targets and encouraging the team to have ambitious expectations and goal setting, which encourages others to push themselves beyond what they would usually set for themselves.”

“James is extremely ambitious and pushes team members to achieve.“

“Indefatigable.“

“A strong generalist; fast, analytical, problem-solving, clear, effective communicator”

“Some of his key strengths include his drive, his optimism, his deep-rooted growth mindset, and his ambition.”

“He is open and receptive to feedback”

“Data-driven in his problem solving”

“Focused, innovative & results driven.”

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James is most likely cycling
🏴󠁧󠁢󠁳󠁣󠁴󠁿  Founded in Glasgow, Scotland
📍  Currently in London